Hourly can be flexible but invites scrutiny; daily creates focus; retainers stabilize income and prioritize recurring clients. Explain the benefits and trade-offs openly. Frame estimates around problem complexity, stakeholder access, and decision speed. Use minimum booking blocks, cancellation terms, and pre-paid time to prevent idle gaps. Protect deep work by scheduling review windows, not constant pings or unfocused micro-requests.
Tie price to outcomes clients truly care about: conversions, lifetime value, reduced churn, or operational savings. Validate assumptions using discovery questions and small paid diagnostics. Offer options with increasing responsibility and upside. Anchor price against the cost of not solving the problem. Document success metrics in your quote, so value feels visible, fair, and inspiring, not mysterious or adversarial during procurement reviews.
Require deposits to reserve time, stagger invoices with milestones, and include a fair kill fee to cover cancellations. State late fees, interest, and collection steps plainly, then automate reminders. Offer multiple payment methods without absorbing unsustainable fees. This balances empathy with boundaries, ensuring you carry less risk while clients enjoy reliability and the assurance that schedules and deliverables remain intact.